One of the main key to
attracting and retaining visitors to your site and getting them to stay long
enough to absorb your messages is to have an attractive web site design. But
herein lies the key to a successful web design, that is
affordable web
design that does not require the webmaster to pay through the nose and
yet superior compared to all the other websites that are out there.
A
number of hurdles often needs to be overcome involving many sacrifices and
much pain on the part of the web designer to get favorable results. Minute
details and adjustments may make the difference between a good website and
great website. Great
ecommerce web
site design is akin to black holes sucking in unwary visitors and never
letting them go. Using eye catching lettering is just one way of jazzing up
your site, keep the headline as short and concise as possible in suitably
large and attractive font. If necessary use a sub-headline to convey the
remainder of the headline message.
Although adjusting the typography to
attract the attention of readers is nothing new (in fact it is one of the oldest
tricks in the book), nonetheless it is a tried and tested formula which has been
proven time and time again. Some important guidelines to remember when playing
around with the headlines of your website to get the job done properly are
:-
- Use fonts that are appropriate to the
message you are trying to put across. Don't super-size fonts unnecessarily. Use
fonts that go well with the message a 10% sale advert should not have a size 60
font headline. People don't like to be bullied into seeing something so be
careful.
- Use a headline font size that is relatively
proportioned to your content font size. Say you are using a font size of 12
points for your content then a good font size for the headline should be about
18 points. If your content and headline font sizes are too similar you may not
be able to convey your message effectively.
- Consistency in work is important, this also holds
true to the sizing of fonts in a web page. Make sure that any changes in size
are consistent in the whole document to lend a feeling of uniformity to the
whole page. Difference in font sizes throughout the document can be used as an
indicator of the level of importance of the content. If possible decide
beforehand the type of look and feel you want for your site and blend it into
the design of the website.
Other than font size, playing around
with the type and style of the letterings will also help to capture the interest
of visitors to your site. Some other factors that may be considered;
- font family - there
are many different styles of fonts (or letterings), using a different lettering
to emphasize certain words will often be able to focus attention on those
words.
- color
- Adjusting the colors of the fonts used can also attract attention, hot colors
such as red and yellow are often used as they are more visible to the reader.
Choose your font color in accordance to your web page background, different
color backgrounds go well with different color fonts. For example red lettering
on an orange background won't show up well.
-style - adjusting the styling of the fonts by bolding or italicizing
words also help to make them more prominent in a page.
Lastly
and most importantly, remember not to overdo anything on your
custom web design.
All these techniques may be used to render your site more interesting but if
overdone will work against you. Most people are turned off by beeping noises,
flashing lights and loud colors. Moderation is the key here to win the hearts of
visitors to your site.